FMP Customer Research

For FMP its very important to know the customers that your clothes would be worn for. To have a customer in mind does help to create and style your final garment. It gives you a target and a final overview of what kind of colours or printing style or even the final shape of the garment which all needs to be considered for  your customer. I’ve made my customer aged between 20-30 years of age. I wanted to target this age because I feel that at this age people are more expressive with and how they wear their clothing. Wanting new styles and and looking good in what they wear. I like that on my customer board I have been specific about the job description and the amount of money that they would spend when shopping because it helps when researching designers or companies that sell their clothing at this price. It helps to know what materials they use, or how they style their clothing in campaigns, or even the shapes and patterns of the clothing, is it really abstract shaped or is it a simple shape with a bold pattern to make it different then other brands clothing? These are the questions that I want to achieve when researching into my brands. I could develop this further by looking into more designers that my customer would buy from, so that I get a better understanding of the overall styling and colours that they might wear. To help me with this would be to look at a designer on instagram and then to look at people that follow the designer and the connections that the designer has on other brands and designers.